Value proposition A curated store plus practical services that make modern homes calmer: interoperable bundles, security-aware defaults, and installations done right the first time.
Target audience Homeowners and tenants across Switzerland (single-family, condominiums, and renovated city flats) who want reliable automations for lighting, heating zones, entry, and media—without turning weekends into forums.
Distribution/delivery channels Online store with Swiss-based stock, in-person pickup by appointment in Zürich, and delivery nationwide. Optional on-site survey and licensed installation available in major metros; remote guidance for the rest.
Revenue streams Device and bundle sales, installation coordination, on-site surveys, and optional support plans for seasonal check-ups (firmware, battery health, scene tuning).
Key partners/resources
Licensed Swiss electricians (ESTI-permit holders), logistics partners with careful last-mile handling, and recycling coordination via SENS/Swico networks—keeping the full lifecycle tidy and local.
Cost structure Inventory and warehousing sized for fast Swiss delivery, partner installation fees, support staffing, and careful packaging to avoid returns—lean by design to keep attention on product quality and aftercare.
